Our Mission

The California Health Collaborative’s GROW program focuses on the county unincorporated within Sutter County.

The major goals of the program are to encourage the adoption of a policy that eliminates the sale of all tobacco products and/or a comprehensive tobacco retail licensing policy that will require tobacco retailers to obtain a license to sell tobacco products, considerably limit and/or eliminate tobacco product waste, and eliminate the sale of flavored and menthol tobacco.

Another goal of the program is to engage and partner with youth, young adults, community members, and local organizations to spread awareness about tobacco-related issues within the county and demonstrate the importance of tobacco-retail licensing.

The adult smoking rate is higher in Sutter than in the state of California (14% vs 9%). Youth use of tobacco products is also higher in the county (12.8% vs 6.6% for the state).  Data also shows that about 30% of the pharmacies in the county sell tobacco products and nearly 30% of tobacco retailers in the Region (Gold County) sold tobacco to underage decoys in 2022.

  1. Through targeted initiatives, education, and community engagement, we aim to empower individuals and families with the knowledge and resources needed to break free from the grip of tobacco addiction.

  2. With a strong emphasis on cultural sensitivity and understanding, we strive to create a supportive environment where residents can access cessation services, learn about the dangers of tobacco use, and discover effective strategies for prevention.

  3. With support from the community and local decision-makers, our goal is to limit youth access to tobacco products through the implementation of a tobacco retail licensing policy (TRL) in the unincorporated Sutter County. Tobacco retail licenses are used to inhibit advertising and marketing toward youth and young adults as well as to promote enforcement to eliminate youth access to tobacco products.

  4. At GROW , we firmly believe that every member of the community deserves the opportunity to live a smoke-free and healthier life. Join us in our mission to reduce tobacco consumption, improve overall well-being, and build a vibrant, tobacco-free future for all. Together, we can make a lasting impact on the health and happiness of our community.

Goals

Social Media

Cessation Support

We are dedicated to supporting the health and well-being of Sutter County residents through education, awareness, and community engagement. We provide accessible, reliable, and practical information that empowers individuals and families to make healthier choices, reduce tobacco use, and strengthen community wellness.

@growsutter